The Problem with Social Media and the Risk in 2024

This blog highlights the importance of the ongoing problem with social media and the risks it poses for 2024. Read this blog to discover the cyber risks of social media and how AI plays a role in this.

The Top Social Media Trends For 2024

1. Short-form video continues to dominate as the top social media trend in 2024. Platforms like TikTok, Instagram Reels, and Snapchat Spotlight have become even more popular, capturing the attention of users with their engaging and easy-to-digest content.

2. The rise and fall of new social media platforms are evident as the landscape continues to shift. While some platforms experience a surge in popularity, others struggle to maintain their user base, highlighting the fast-paced and competitive nature of the industry.

3. The impact of AI on authenticity is a major trend, with users seeking genuine and relatable content. AI-powered tools are being used to create more personalised and authentic interactions, helping users cut through the noise of curated or sponsored posts.

4. The trend towards eco-conscious and socially responsible users is shaping social media in 2024. This includes a push for sustainability, ethical practices, and a focus on social issues. Users are increasingly drawn to brands and influencers that reflect these values, leading to a more conscious approach to social media consumption and content creation.

5. 2024 also sees the emergence of micro-influencers, those with a smaller but more targeted following. While influencer marketing is becoming more commonplace, brands are now recognising the potential of these lesser-known accounts to reach specific audiences.

6. Privacy concerns remain a major issue on social media, as users continue to question how their data is being used and shared.

7. Social media has become a major source of news and information, with users increasingly relying on it for updates. Platforms such as Facebook and Twitter are working to combat the spread of misinformation, introducing fact-checking mechanisms and safeguards to ensure accuracy.

8. Digital wellbeing is also gaining traction, with platforms introducing features to help users better manage their online consumption habits. This includes content-blocking tools, time limits, and notifications to encourage more mindful use. 

The Future of Social Media and AI

The future of social media and AI promises a landscape of unprecedented technological advancement and innovation. As artificial intelligence continues to permeate various facets of our lives, it is also leaving a lasting impact on the way we interact with social media. From personalized content recommendations to enhanced chatbots, AI is revolutionizsng the way we consume and engage with social media platforms. In this era of constantly evolving technology, it is crucial to explore the potential changes and developments that will shape the future of social media and AI. Let's delve into the exciting possibilities and challenges that lie ahead as these two powerful forces continue to intertwine and redefine the digital experience for users worldwide. 

The combination of social media and AI will lead to improved user experiences in 2024, with platforms introducing more sophisticated and intuitive features. Companies as well as specific targeted social media companies are increasingly leveraging AI-powered capabilities such as natural language processing (NLP) and computer vision to personalise interactions and allow users to access content more quickly. AI can also help identify key trends and patterns in the way people use social media, which can be used to tailor content and advertisements for a more relevant experience.

The use of AI also promises to revolutionise the way brands interact with customers, making it easier for them to target leads and measure performance. AI-driven tools such as sentiment analysis can help marketers gain a deeper understanding of their audience's preferences and needs, enabling them to craft more effective campaigns. Additionally, leveraging data from social media platforms can help companies better predict customer behavior and create more targeted strategies.

Use of Generative AI in Social Media

Generative AI has significantly impacted social platforms, particularly in content creation tools like Lately and Lensa AI. These tools use Generative AI to assist users in creating engaging and personalized content, from social media posts to videos. This technology has the potential to enhance user experiences by providing relevant and high-quality content that resonates with their audience.

The global artificial intelligence in social media market is growing rapidly, with a projected size of $2.2 billion by 2023. This growth is driven by the increasing demand for AI-based tools in content creation and user engagement.

However, concerns regarding the ethical use of AI in social media have arisen. There are worries about AI potentially replacing human input in content creation and decision-making processes, which could lead to biased or manipulated content.

With Generative AI playing an increasingly significant role in social media, it is essential to address the ethical concerns and ensure that human input remains integral to the creative and decision-making processes. Balancing the benefits of AI with ethical considerations is crucial to the responsible use of this technology in social media.

The Double-edged Sword of Deep Fakes is Getting Sharper

Deep fakes, realistic video and audio forgeries created using artificial intelligence, are increasingly impacting society. On the positive side, deep fakes have the potential to revolutionize the entertainment industry, allowing for realistic performances from long-deceased actors. However, the negative implications are far-reaching. The rise of deep fakes has led to increased risks of spreading fake news, manipulating public opinion, and committing fraud. As technology improves, deep fakes are becoming even more convincing, posing significant challenges. The ability to discern real from fake will become increasingly difficult, making it easier for malicious actors to deceive and manipulate. The potential for deep fakes to be misused is a growing concern, and as their impact on society continues to expand, it is crucial to address the risks and develop strategies to mitigate their harmful effects.

Cyber Risks

  1. Phishing and Social Engineering: Social media platforms are a prime target for phishing attacks and social engineering. Cybercriminals often create fake profiles or use compromised accounts to trick employees into revealing sensitive information or clicking on malicious links.
  2. Reputation Damage: Inappropriate or damaging posts on social media can harm a business's reputation. Employees' personal posts can also reflect on the organization, leading to potential reputational damage.
  3. Data Leakage: Employees might inadvertently share sensitive company information on social media platforms, leading to data leakage. This could include details about upcoming projects, partnerships, or internal processes.
  4. Account Hijacking: Social media accounts are a common target for hackers. If an employee's account is hijacked, it can be used to spread malware, engage in phishing, or damage the individual's and the company's reputation.
  5. Employee Productivity: Excessive use of social media during work hours can reduce employee productivity. Moreover, clicking on links or engaging with content on social media can expose employees to malware and other cyber threats.
  6. Regulatory Compliance: Social media use can create compliance issues for organizations. Companies must ensure their employees comply with data privacy laws, such as the General Data Protection Regulation (GDPR). Failure to adhere to regulations can result in hefty fines and other sanctions.
  7. Political Issues: Social media can be a platform for political discourse, which can be challenging to navigate. Political views expressed by employees can have a negative impact on the company's brand, as well as relationships with customers and other stakeholders.
  8. Employee Training and Awareness: Conduct regular cybersecurity training sessions to educate employees about the risks associated with social media. Highlight the importance of recognizing phishing attempts, setting privacy settings, and avoiding oversharing.
  9. Strict Social Media Policies: Establish clear and comprehensive social media policies for employees. Define acceptable use, guidelines for sharing company-related information, and consequences for policy violations.
  10. Secure Authentication: Enable two-factor authentication (2FA) on all business-related social media accounts. This adds an extra layer of security and helps prevent unauthorized access even if login credentials are compromised.
  11. Monitoring and Response: Implement social media monitoring tools to track mentions and discussions related to the organization. This allows for prompt response to potential threats and reputation management.
  12. Regular Security Audits: Conduct regular audits of employee social media profiles to ensure compliance with company policies. Address any concerns or policy violations promptly and educate employees on proper social media usage.
  13. Privacy Settings: Encourage employees to review and adjust their privacy settings on social media platforms. Limiting the visibility of personal information reduces the likelihood of targeted attacks or social engineering attempts.
  14. Incident Response Plan: Develop and communicate an incident response plan that specifically addresses social media-related incidents. This plan should outline the steps to take in the event of a social media breach or reputational damage.
  15. Employee Guidelines for Personal Posts: Provide guidelines for employees regarding personal posts that may be associated with the company. Remind them to think twice before sharing information that could be misconstrued or potentially damaging to the company's image.
  16. Network Security Measures: Implement robust network security measures to protect against malware and phishing attacks that may be initiated through social media channels. This includes firewalls, antivirus software, and intrusion detection systems.
  17. Continuous Education and Adaptation: Social media and cyber threats evolve, so it's crucial to continuously educate employees and adapt cybersecurity measures. Stay informed about the latest social media trends and threats to ensure your mitigation strategies remain effective.

Conclusion

In conclusion, the integration of AI and social media is poised to revolutionise the future of marketing strategies, content creation, influencer marketing, ad monitoring, and social commerce. With AI, businesses can analyse vast amounts of data from social media platforms to understand customer behavior and preferences, allowing for more personalised and targeted marketing strategies. AI can also automate content creation by generating personalised and engaging posts, freeing up valuable time for marketers to focus on strategy and creativity.

In terms of influencer marketing, AI can identify the most relevant and impactful influencers for a brand, ensuring a better ROI. Additionally, AI-powered ad monitoring can provide real-time insights into ad performance, enabling businesses to optimise their campaigns more effectively. Lastly, AI-driven social commerce will enable more seamless and personalised consumer shopping experiences, ultimately driving more sales. In sum, AI has the potential to transform the way marketing is conducted across social networks, leading to increased value and success for businesses.

Here at DarkInvader, our OSINT feature allows us to track social media platforms and the public web to discover threats in the hardest reaches of the public web. The DarkInvader research team, using leading security tools, is constantly crawling the internet, searching for data that may pose a potential threat to the business or key individuals. 

Get in touch about our OSINT features below: 

W: https://www.darkinvader.io/contact

SP: https://www.darkinvader.io/osint-investigation

E: info@darkinvader.io

blog

Related articles

Breaking News: More than 200 ‘life-saving’ operations cancelled by NHS hospitals after cyberattack

June 12, 2024

Read

Ticketmaster Suffer Huge Data Breach

May 30, 2024

Read

When Hackers Expose Cheaters: Ashley Madison Data Leak

May 24, 2024

Read

AT&T Data Breach: Millions of Customers Caught up in Major Dark Web Leak

April 12, 2024

Read

BREAKING NEWS: LockBit Ransomware Takedown

February 22, 2024

Read

What to do if Your Email is on the Dark Web?

February 9, 2024

Read

An Introduction to AI-based Audio Deep Fakes

February 8, 2024

Read

Apprenticeship Journey's at DarkInvader

February 5, 2024

Read

Deep Vs. Dark Web: What's the Difference?

January 24, 2024

Read

Open Source Intelligence for External Attack Surface Management

January 23, 2024

Read

What is Typo Squatting?

January 15, 2024

Read

How IT Teams Can Identify Unknown Public Attack Vectors Through OSINT Gathering

January 11, 2024

Read

Why Should Businesses Scan The Dark Web?

January 9, 2024

Read

What is a Dark Web Scan?

January 8, 2024

Read

The Role of Domain Security in Phishing Prevention

January 4, 2024

Read

Unveiling The Positive Potential of The Dark Web

January 3, 2024

Read

How Threat Actors Choose Their Victims

December 21, 2023

Read

The Problem with Social Media and the Risk in 2024

December 20, 2023

Read

Unmasking Threat Actors: Safeguarding Your Business in the Digital Battlefield

December 19, 2023

Read

Risk Mitigation Strategies for Modern IT Teams

December 4, 2023

Read

The Crucial Role of Vulnerability Management in External Attack Surface Management

November 29, 2023

Read

How to Detect and Respond to Dark Web Threats?

November 23, 2023

Read

A Guide for Executives Faced with Cyber Extortion

November 22, 2023

Read

Why External Attack Surface Management is Important in Today's Digital Landscape

November 13, 2023

Read

How Deploying an EASM Solution Strengthens Your Security Posture

November 8, 2023

Read

Enhancing Cyber Defence: The Role of External Attack Surface Management

October 26, 2023

Read

The Imperative of Monitoring the Dark Web: Protecting Our Digital World

October 26, 2023

Read

10 Ways to Protect Your Online Identity

October 18, 2023

Read

Navigating Cybersecurity Breaches: Lessons from Sony’s Recent Incident

October 16, 2023

Read

What is Human Attack Surface?

September 25, 2023

Read

OSINT Tools & Techniques

September 12, 2023

Read

What is Quantum Computing?

September 12, 2023

Read

Dark Web Forums Vs Illicit Telegram Groups

August 18, 2023

Read

What is Attack Surface Mapping?

August 10, 2023

Read

LockBit Ransomware Gang

July 31, 2023

Read

What is The Dark Web?

July 24, 2023

Read

The Cyber War - Russia & Ukraine

July 17, 2023

Read

Attack Surface Reduction Rules (ASRR)

June 30, 2023

Read

Protecting Your Digital Identity: Essential Cybersecurity Practices

June 23, 2023

Read

Whistle Blowing & The Art of Online Privacy

June 21, 2023

Read

How Does Attack Surface Management Work?

June 16, 2023

Read

Why is Attack Surface Management Important?

June 13, 2023

Read

Cyber Criminals: Being Anonymous Online

June 12, 2023

Read

Exploring The Deep Web and Debunking Myths

June 7, 2023

Read

New Ransomware Group: Akira Ransomware

May 23, 2023

Read

New Form of AI: Deep Fakes

May 23, 2023

Read

Capita Hack

May 19, 2023

Read

The Monopoly Market Attack

May 17, 2023

Read

The DarkInvader Insider Video

May 15, 2023

Read

New Ransomware Strain ‘CACTUS’ Exploits VPN Flaws to Infiltrate Networks

May 12, 2023

Read

Chat GPT - What Happened?

May 11, 2023

Read

Dark Pink APT Group Deploys KamiKakaBot Against South Asian Entities

May 10, 2023

Read

Black Basta Cyber Attack Hits Capita

April 25, 2023

Read

Genesis Market and Breached Website Shut Down

April 17, 2023

Read

3CX Attack - What Happened?

April 14, 2023

Read

How Geopolitical Tensions Impact Cyber Security

April 12, 2023

Read

How to Detect and Respond to Dark Web Threats?

April 3, 2023

Read

What is Threat Intelligence?

March 29, 2023

Read

'TikTok Due to be Blocked From Parliamentary Devices and Network Over Cyber Security Fears'

March 27, 2023

Read

How Can Hackers Destroy Your Business?

March 23, 2023

Read

Top Emerging Cyber Threats for Businesses in 2023

March 20, 2023

Read

How Can Wide Digital Intelligence Overcome Challenges to Solve Crypto Crimes?

March 6, 2023

Read

DarkNet Drug Markets - Breakdown

March 2, 2023

Read

Dark Web Market Revenues Sink 50% in 2022

February 20, 2023

Read

Are Cyber Criminals Offering Jobs on The Dark Web?

February 10, 2023

Read

ThreatBites 08: Dark Web Stories & Forums

January 31, 2023

Read

Why Has There Been a Recent Spike in Ransomware Attacks

January 24, 2023

Read

A Glimpse Into the Dark Web: What You Can Find In the Marketplaces and Forums

January 9, 2023

Read

Why Should Businesses Actively Search for Threats?

December 20, 2022

Read

ThreatBites 06 - Christmas Cyber Scams

December 2, 2022

Read

ThreatBites 05 - Improving Phishing Campaigns with OSINT

November 23, 2022

Read

ThreatBites 04 - The Effects of GDPR on OSINT

November 11, 2022

Read

ThreatBites 03 - Credential Stuffing

November 7, 2022

Read

ThreatBites 02 - Technical Threats

November 4, 2022

Read

ThreatBites 01 - OSINT Overview

November 4, 2022

Read

The Ultimate Guide to OSINT and Google Dorking

October 17, 2022

Read

It’s Time to Update Your Privacy Settings

October 14, 2022

Read

OSINT and Technical Threats: The Shift in Peoples Threat Landscapes and the Increase in Ransomware Attacks

October 5, 2022

Read

Discover What Threat Intelligence Is and Why its Crucial

October 5, 2022

Read

Introduction to Open Source Intelligence Gathering (OSINT)

September 8, 2022

Read

Why Should you Monitor the Dark Web?

September 8, 2022

Read

Is it Illegal to Browse the Dark Web?

September 8, 2022

Read

What Makes DarkInvaders DarkWeb Scanning Superior?

September 7, 2022

Read

How are Hackers Using the Dark Web to Attack Businesses?

September 7, 2022

Read

How do Credentials Leak to The Dark Web & What are The Risks?

September 7, 2022

Read

What is Dark Web Monitoring?

September 3, 2022

Read

Dark Web Monitoring Questions

August 29, 2022

Read