The rapid development of artificial intelligence (AI) and machine learning has brought numerous benefits to businesses, but it has also introduced new risks. One of the most alarming technological advancements is the creation of deepfakes—realistic but fabricated audio, video, or images generated by AI. Deepfakes are no longer a niche curiosity; they have the potential to cause significant damage to businesses, from financial fraud to reputation damage. In this blog, we’ll explore the risks that deepfakes pose to businesses and outline strategies that can help reduce these risks.
Robin Hill
September 17, 2024
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